The Future of Beauty Care in
Malaysia
If you’re wondering what’s new in the world of beauty care, then you may be
interested to know that Malaysia has its own unique regulations for the production of
cosmetic products. These regulations cover all aspects of the production process,
including ingredient sourcing face lifting tools, manufacturing procedures, storage and packing. For
foreign brand owners, a local company will serve as the one-stop shop for their
needs. Malaysian law requires that cosmetic products do not harm human health or
the environment. To ensure that every product meets these regulations, it is
imperative that it meet the requirements of the Cosmetics National Health Agency
(CNH).

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The Malaysia skin care market was valued at $804 million in 2019 and is projected
to grow at a CAGR of 8.1% from 2021 to 2027. Growth in the skin care market is
primarily driven by factors such as the growing population of women and the
penetration of Korean culture Beautyfoomall. However, price sensitivity and Halal consumerism are
major hindrances to the market’s growth. Nonetheless, the use of natural ingredients
and the increased penetration of digital technology will open up lucrative
opportunities for players in the industry.
Overall, participants were less familiar with Malaysian cosmetic products and their
ingredients. While they did recognize the importance of halal certification and
natural ingredients, their attitudes were largely positive toward organic and halal
cosmetic products. In spite of these positive findings, the participants often
experienced negative reactions after applying cosmetic products, and attributed this
to the ingredients. This study highlights the importance of halal and natural cosmetic
products in Malaysia. So, the future of beauty care in Malaysia is bright. It is time to
re-evaluate what makes a beauty product halal or organic, and whether they are
produced in Malaysia.

The Private-Label Opportunity in Beauty and Personal Care Products
The beauty industry is encouraging in Malaysia, and a recent Euromonitor report
states that the growth potential of the industry in Asia and South America is highest.
Consumers are increasingly using cosmetic products, and there are numerous
benefits and disadvantages to these products. But the biggest challenge remains in
the knowledge of how consumers use these products. In Malaysia, for example, most
participants are not aware of the benefits of cosmetics, and instead care more about
their appearance and the possible side effects of these products.
The halal beauty market in APAC is growing rapidly, with non-Muslim consumers
increasingly turning to halal-certified cosmetics to stay safe and avoid cruelty. Halal
beauty products have earned the seal of halal certification because they contain
ingredients that are deemed halal. These are also clean and cruelty-free, making
halal products appealing to ASEAN consumers. This trend is only set to continue,
and the Malaysian market is growing in popularity.